Facebook is starting to let people turn off those annoying live video notifications

 

Facebook has been aggressively promoting its new live video feature, which is reportedly a personal “obsession” of CEO Mark Zuckerberg. But now the company seems to have recognized that not everyone wants to get a notification when BuzzFeed blows up a watermelon, or Hasbro has people dress up in costume and play Hungry Hungry Hippos. Facebook has begun to roll out the option to turn off notifications for live video, a spokesperson confirmed to BuzzFeed. The option was spotted by Teresa Hammerl. Hammerl says the option exists under “Notifications” in settings. This change has not yet been made available to all users. “We are starting to roll out a new setting that lets people turn off all Live notifications, through their Notifications settings, that will be available to all people soon,” a Facebook spokesperson told BuzzFeed.One of the reasons Facebook is so excited about live videos is that people comment “more than 10 times” as much on Facebook Live videos than on regular videos. But the notifications have irked some users, who have vented in places like Twitter. ( Here is the link )

In my opinion. When new feature is introduced, there will be some users like it while some others not. In case of live video, the communication brought by it is exciting. As the article states, people comment “more than 10 times” on live videos than on regular videos. Therefore, Zuckerberg has every reason to be excited about it. However, a choice should be offered for users to let them choose whether they want to use this new feature or not. Even for people like this feature, notifications can be annoying. Therefore, it is a smart move for Facebook to offer such an option, though it should have made it earlier. The lesson is, do not turn a good thing into a bad thing. Correcting wrongs promptly is just as important as bringing new exciting features.

Questions:

  1. Is there a better way than notification to make people realize who is streaming?
  2. How can Facebook take advantage of live video further?

Apple Finally Joins Twitter

Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service Attracts 25,000 Followers in 2 hours. ( Here is the Link. )

This news is very short but nonetheless it could be very important. In my opinion, this article signifies two issues: (1) whether this move suggests a big transform of Apple’s strategy; (2) how will social platform evolve in the future.

For the first issue, it is still unclear whether this move suggesting an ending of eschewing social platform strategy long-held by Apple. However, at least it shows Apple is realizing how important it is to have strong ties between it and consumers, which could be an important way to keep consumers loyal and improve their experience when facing problems. This move is even more intriguing given that consumers might not love Apple as in the past several years because it fails to offer ground-breaking and attractive products. Before things get worse, Apple needs to whatever to keep its customers happy.

The second issue is about social platform. As the author reveals, Twitter has become “an effective customer service platform” since the day it launched the direct messaging. There will be no doubt that using Twitter to communicate with companies is much easier than communicate through companies’ official website or email. Therefore, there could be a trend that all companies open their service account on Twitter to improve consumers’ experience, and when most companies do this, it will be a bad idea for other companies not to join. Social platforms still have very large potentials remain to be discovered.

Questions:

  1. Why Apple decides to join Twitter right now?
  2. The news mentioned that apple has limited social media strategy. Why?
  3. Which social platforms do you think is possible for apple to collect consumers’ opinions as Twitter, why?
  4. Aside from customer service platform, what more could social platform offer to companies?