MTV is reportedly set to revisit Cribs… on Snapchat. Cribs is popularly considered some of MTV’s greatest programming. The content is also uniquely applicable to the Snapchat platform and format. Although the original Cribs broadcast was cancelled in 2008, the popular demand for behind the scenes celebrity access has only increased. Considering the environment, MTV’s decision to revisit a classic show with a legitimate following in a new and different way has the potential to be a success and an interesting moment for Snapchat. If the Cribs fan base is as large and as dedicated as it is made out to be, the show’s Snapchat debut may encourage wavering adopters to download the app for the first time and will certainly bring increased traffic to the app’s Discover channel feature.
Snapchat’s traditional applications, photos and videos shared specifically or publicly via the story feature, have achieved nearly mainstream acceptance or at least relevance in recent months. Celebrities and athletes are adopting Snapchat, gaining viewers within the app and media attention off of it. The Discover channels, admittedly a more recently introduced feature, have yet to experience a significant breakthrough. I’m not sure that brands or stations have figured out the right sort of content to elevate the Discover channels to the stature of the apps more popular features, but MTV’s efforts with Cribs are a step in the right the direction.
- Do you think the debut of ‘Cribs’ on Snapchat Discover will be a significant moment for the feature?
- What kind of content or content adaptation would draw you, personally, to make the Snapchat Discover channels a part of your regular social media rotation?