Facebook starts counting time spent when ranking links in people’s feeds

(April 21, 2016)Facebook will start counting time spent when considering which third party links to put in your mobile feeds and stop showing so many posts from the same pages.Facebook’s algorithm already considers the time people spending looking at the posts in their feeds, so it’s extending that to the third party pages.This change can be applied to any third party links which can be displayed in Facebook’s mobile in-app browser. It only factors when you are using its app as Facebook can only count time spent when using Facebook’s browser.

The reason for this change is simple: The more time people spend on Facebook, the more money Facebook stands to make.However, publishers and brands may game Facebook’s latest algorithm factor. For example, they could bloat their articles with animated GIFs and unnecessary paragraphs to get people to stick around longer.But Facebook’s spokesman said they will cap time spent at an undisclosed threshold.

Besides, Facebook is cutting back how often it shows people “several posts in a row from the same source in their News Feed.” In this way, Facebook can make sure you’re getting more variety in your feed. Otherwise, you might get bored by it and turn to Twitter or Snapchat to spice things up.

My questions:

  1. The change may lead to more time-consuming links on your Facebook. Do you like it? How would you recommend Facebook the appropriate time spent threshold for the links? and why?
  2. Do you think video links will take more advantage of this time-spent ranking factor, comparing to articles?  If so, what may be any drawbacksof the change?

 

Link: http://marketingland.com/facebook-starts-counting-time-spent-ranking-links-peoples-feeds-173973

 

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A simple secret to boost social engagement

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There is one huge, gaping problem plaguing marketers of all stripes: No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.

The founder and CTO of WordStream, Larry Kim, shared us with a simple secret to help companies increase social engagement of their followers. It’s emojis!

According to psychology study, people process visual image much faster than plain text.  Emojis are so powerful that they allow us to communicate much more than we could with words alone. That’s why people tend to respond more actively to a content with emojis. A great amount of twitterati have pretty much memorized all the emoji character set and try to introduce them in every conversation.You can see Facebook has introduced a set of six additional emoji-like “reactions” to join the thumbs-up button. Apple also released a series of updated emojis for ISO 9.1.

The author finally showed us an experiment to support his “secret”. He conducted a split test of the same promoted post with and without emojis to the same targeting group.As we can see,  the emoji version has 25.4 percent higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement. (Because Twitter Quality Score rewards higher post engagement with lower CPEs.) And he also pointed out that a smart emoji strategy should always be relevant to the context.5

My questions are: 1 Why do you think emojis can help companies increase social interactions with their customers? Or why not?

2 In personal social media interactions, do you think emojis really tell people’s real feelings? Can emojis replace words in some situation?