Our favorite social media company again is venturing into a new revenue channel in offering Instant Articles. This new feature will allow users only on their mobile for now to view articles instantly and do not have to navigate to the website.
The publisher will need to use a special markup on their website framework to embed the article in Facebook. It is being marketed as showing the content 10x faster than using links or going to the websites.
The publisher also has 100% control to manage ads on their content. If they cannot find ad providers they can join the Facebook Audience Network to auction their content. Finally the publisher can download the Facebook code to have analytics on their content.
- Is this feature going to be popular and will publishers sign up?
- This is in beta mode right now. Do you see any reason why Facebook will not implement it?