Facebook starts counting time spent when ranking links in people’s feeds

(April 21, 2016)Facebook will start counting time spent when considering which third party links to put in your mobile feeds and stop showing so many posts from the same pages.Facebook’s algorithm already considers the time people spending looking at the posts in their feeds, so it’s extending that to the third party pages.This change can be applied to any third party links which can be displayed in Facebook’s mobile in-app browser. It only factors when you are using its app as Facebook can only count time spent when using Facebook’s browser.

The reason for this change is simple: The more time people spend on Facebook, the more money Facebook stands to make.However, publishers and brands may game Facebook’s latest algorithm factor. For example, they could bloat their articles with animated GIFs and unnecessary paragraphs to get people to stick around longer.But Facebook’s spokesman said they will cap time spent at an undisclosed threshold.

Besides, Facebook is cutting back how often it shows people “several posts in a row from the same source in their News Feed.” In this way, Facebook can make sure you’re getting more variety in your feed. Otherwise, you might get bored by it and turn to Twitter or Snapchat to spice things up.

My questions:

  1. The change may lead to more time-consuming links on your Facebook. Do you like it? How would you recommend Facebook the appropriate time spent threshold for the links? and why?
  2. Do you think video links will take more advantage of this time-spent ranking factor, comparing to articles?  If so, what may be any drawbacksof the change?

 

Link: http://marketingland.com/facebook-starts-counting-time-spent-ranking-links-peoples-feeds-173973

 

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3 thoughts on “Facebook starts counting time spent when ranking links in people’s feeds

  1. I honestly am quite annoyed by the 3rd party links that make sure you have to continue to spend time on their page to get the full story (the worst offender is the links that offer a “shocking” story and split it up into like 12 pages). If Facebook monitors this time spent “away” from Facebook’s main page on their internal browser, and if their goal in doing so is to try and minimize this time spent “away” from Facebook, this can only mean good things for me and all others who hate the click-bait nature of certain content sources. If this data is used by Facebook in this manner, I think content ingestion can be a bit more streamlined.

  2. I completely agree with the above post. It’s extremely frustrating to constantly see 3rd party links on my FB newsfeed that lends itself to a multiple page story.

  3. Personally, I don’t like this change. I prefer to see content appealing to me. That’s what I would like to spend more time on, but those contents may not require longer time spent than average.
    For the second one, the video may have more advantages, but some good articles also need longer time spent. That depends.

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