Facebook is starting to let people turn off those annoying live video notifications


Facebook has been aggressively promoting its new live video feature, which is reportedly a personal “obsession” of CEO Mark Zuckerberg. But now the company seems to have recognized that not everyone wants to get a notification when BuzzFeed blows up a watermelon, or Hasbro has people dress up in costume and play Hungry Hungry Hippos. Facebook has begun to roll out the option to turn off notifications for live video, a spokesperson confirmed to BuzzFeed. The option was spotted by Teresa Hammerl. Hammerl says the option exists under “Notifications” in settings. This change has not yet been made available to all users. “We are starting to roll out a new setting that lets people turn off all Live notifications, through their Notifications settings, that will be available to all people soon,” a Facebook spokesperson told BuzzFeed.One of the reasons Facebook is so excited about live videos is that people comment “more than 10 times” as much on Facebook Live videos than on regular videos. But the notifications have irked some users, who have vented in places like Twitter. ( Here is the link )

In my opinion. When new feature is introduced, there will be some users like it while some others not. In case of live video, the communication brought by it is exciting. As the article states, people comment “more than 10 times” on live videos than on regular videos. Therefore, Zuckerberg has every reason to be excited about it. However, a choice should be offered for users to let them choose whether they want to use this new feature or not. Even for people like this feature, notifications can be annoying. Therefore, it is a smart move for Facebook to offer such an option, though it should have made it earlier. The lesson is, do not turn a good thing into a bad thing. Correcting wrongs promptly is just as important as bringing new exciting features.


  1. Is there a better way than notification to make people realize who is streaming?
  2. How can Facebook take advantage of live video further?

2 thoughts on “Facebook is starting to let people turn off those annoying live video notifications

  1. I think it would be really cool to have a sidebar of live videos, maybe a really low-res live stream of your favorite live streamers (or ones you opt-in to) that you can open up to. This may cause issues measuring actual viewership, but could make people aware of their favorite broadcasters without sending them a notification that will possibly annoy users.

  2. For your second question, live video can help communicate contents that are fit and popular, such as sports events, star appearances, panda lives. So I think contents like these are great opportunities but other contents might not.

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