Is Twitter taking a cue from Tasty and tapping into the food market? Australian celebrity chef Adam Liaw shared two videos of himself from Twitter’s Sydney headquarters. In one, he shows viewers how to debone a chicken and in the other, he shows viewers how to butterfly prawns. Both videos are heavily branded with Twitter’s logo and contain a nod to @TwitterFood and Twitter’s food channel.
The videos deviate from Tasty’s model in that the chef (a celebrity chef, no less) is seen on camera talking directly to the audience and the videos are several minutes long. Additionally, unlike Tasty’s posts that include a link to the full recipe, the tweets do not contain links to the full instructions. While Liaw’s videos are not exactly recipes, they are exploring a topic that Tasty has proved interests an audience.
- Why do you think Twitter is entering the food video game?
- Do you think they can compete with Tasty?
- Is this model more or less attractive to the advertising community?