Someone said,”One of the most underreported stories in the media regarding the 2016 presidential election is the use of social media by Democratic candidate Bernie Sanders. ” While political pundits ponder why so many young people are attracted to his populist message and rack their brains for answers, they also expose their clear lack of understanding of how politics can work in the digital age.
According to this article, Sanders topped the phrase “Super Bowl” on Facebook, in the month of February, while Clinton didn’t generate a growth worth a “blip on the radar”. His social media engagement has resulted in over 5 million individual contributions to his campaign, more than any other Presidential candidate at this point in an election. Regardless of where you stand in the Democratic party, the Clinton campaign’s weaker social media outreach should worry people who believe that sustained engagement is an important antidote to defeating the social media behemoth of Donald Trump and keeping our country moving forward.
My question is that I still don’t know why Senator Sanders can have a strong connection with millennials on Facebook. Is it due to his or his campaign team’s strategic digital plan? How will this strong connection affect his election?