Social media platform is not merely a channel for socializing anymore, it is more like the way to gain all kinds of information and news nowadays. I believe most people’s Facebook page is flooded with various brand news, re-shared videos and posts from pages you have liked. This surly is where the company’s profit source and highly welcomed by Facebook, but more than that is because fewer people are sharing their personal updates.
The article pointed out that 5.5% of overall sharing were dropped from 2014 to 2015. Even fewer people are actually updating their lives on the feed, thoughts, photos etc. and the figure is that 21% of personal posts decreased in a year from 2014 to 2015. This is very different from why Facebook was created in the first place. The original idea of founding Facebook was to build a network online to make friend get closer by participating in each other’s lives. So although those ads and brand feeds are helping Facebook make profits, the decline of personal updates are actually a bigger problem for this company. Some changes made the sharing easier, but it is still a big issue.
There are several reasons for the sliding of personal sharing on Facebook. 1. Other better quality social media platforms appeared and specialized on mobile, like Instagram and Snapchat. 2. Facebook always is indecisive of what it should be. Bigger or smaller size? Private or public profiles? Plus, its new video function that will cover the whole service. All of these just made it more impossible for people to share their personal lives on such a large scaled platform.
- As a Facebook user, what do you expect to see on your page? Do you think you will enjoy more of the information feed or news from your friend’s personal posts?
- It seems that the social media is more tending to mobile-oriented platforms for people to share. More people choose to post their own lives on Instagram or Snapchat. How do you think Facebook should address this user switching problem? Attracting more users by reducing the commercial posts or just relying on the profits brought by non-personal feeds? What’s the trend?
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