In a study conducted each month since August, the breakout of Snapchat use between Males and Females 18-34 has fluctuated drastically. What was originally a 31.6 vs. 31.3 M:F comparison, is now a 29.1 vs. 48.6.
There are a lot of factors that can be attributed to this: The predominately female focused Discover Channels. the shift of Fashion bloggers and companies from Instagram to Snapchat, and of course once could even argue the newer prevalence of Filters would skew more female.
- Why is this change so important for advertisers? Is it something they should be weary of? Excited about?
- Is there a way for Snapchat to intervene and balance it out again? New Features? New Content?