Facebook Introduces More Daily Video Metrics To Benefit Publishers

fb-video-metrics.jpg

A few days ago, Facebook announced the arrival of new daily video metrics and breakdowns to help publishers understand their audiences better day by day. The article mentions that new daily breakdowns offer a simple way to see how videos are performing on a particular day in three areas:(1) Minutes viewed: The total minutes of watch time spent on the video on a particular day; (2)Views: The number of video views with improved insights on times of day; (3)10-second views:The number of times a video was watched for up to 10 seconds.If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.

The metrics are launched to offer more ways for video publishers to gain more insights about the audiences and their content preferences.Besides, the insights API will soon be introduced to the video metrics according to the post. From those visualized data statistics, publishers can conduct viewer analysis to find out whether their contents feed precisely and efficiently on their audiences and keep tracking on the new trend of audience’s flavors and viewing habits. With those video performance insights, Facebook wants to help publishers achieve bigger business growth.

My questions:

(1) How much do you think these three areas of the new metrics will help publishers gain insights for the audiences? Which area do you think is the most helpful one for publishers?

(2) What extra aspect do you think the metrics can be improved to gain more meaningful insights?

Link:

Facebook Introduces More Daily Video Metrics To Help Publishers Understand Their Audience

Advertisements

One thought on “Facebook Introduces More Daily Video Metrics To Benefit Publishers

  1. I think these metrics could help,especially the third one:10-second view. Once people have watched the view from beginning to almost end, they may have interest to it. So the third metric could tell people’s preference on videos.
    But I would suggest some modifications. Facebook can use ratio like the number of times people viewed at least 97 percent of the video for video no matter how long they are.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s