Here’s How March Madness Has Played Out On Twitter So Far

One of the busiest times of year for college sports fans is here and winding down – March Madness. From brackets to challenges to the pure parties, the college hoops NCAA tournament makes itself incredibly present on all social media platforms. From half-court shots – here’s talking to you, UNI & Paul Jesperson (a close friend actually) – to buzzer-beaters – well done, Wisconsin – the Madness is sure to elicit reactions from social media users everywhere. Most frequently, the comments, opinions, and recaps are found on Twitter (it even has its own account)

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Mashable wrote an article about the March Madness coverage all across Twitter. It says that there have been over 2.5 millions uses of the official tournament emoji and that teams, especially those in the Final Four, have seen their followings grow enormously. Star players have also seen their followers rise but at the same time are victims of harsh criticism right along with the praise.


  1. Do you use Twitter as a viable source during March Madness rather than watch the actual games or is there still an allure to seeing the game unfold before your eyes?
  2. How much of a role do you think social media can play into the more behind the scenes areas of college sports such as players dealing with backlash and praise, both of which can be detrimental to these young kids?

2 thoughts on “Here’s How March Madness Has Played Out On Twitter So Far

  1. I think Twitter and now Instagram will remain relevant for “live” events. As companies, players, and now schools/universities for that matter look to further brand (or maintain) their image, twitter and Instagram will continue to play a pivotal role. March Madness represents great branding opportunities for all relevant parties.

  2. I think Twitter is a good tool for the tournament in terms of building interest and branding for teams/schools and players. Clips of buzzer beaters and comebacks may attract a new audience while a more active fan can find in-depth coverage about specific players. However, I think the uses of Twitter do not (and won’t ever) replace the excitement of watching games live.

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