Summer has typically been the time when movie studios release their big blockbuster seems, but seems like blockbuster season starting earlier and earlier. Already this year saw the massively successful Deadpool in February and just last weekend Warner Bros. released Batman v. Superman: Dawn of Justice. Whether you saw it or not, or even loved or loathed it, there’s no denying the success it had on the box office.
In spite of overwhelming negative reviews from fans and critics alike, it seems BvS defied the low expectations.
Much like the presidential elections, the strong social media presence of the main stars (Ben Affleck, Henry Cavill, Gadot) played a role in the promotion of the film and its marketing campaign.
Not mentioned in the article, but something I’m sure people may have already seen and has gone viral is the infamous “Sad Affleck” video.
The marketing campaign for BvS has been aggressive, including partnering with Turkish airlines for a TV spot that aired during the Superbowl and talk show appearances, most notably a “Deleted Scene” comedy video segment that aired on Jimmy Kimmel Live.
Since the article was released before the actual box office weekend results, it didn’t mention that BvS set another notable record, worst Friday-Sunday drop for a superhero movie. It’ll be interesting to see this weekend how the film does and whether or not the negative reviews are actually affecting it. Reviews certainly haven’t hurt critically loathed blockbuster films with a built-in fanbase like Michael Bay’s Transformers franchise.
-Did you see BvS on opening weekend? If not, do you plan to see it in theaters?
-Before the negative reviews came in, did you have any desire at all to see it?
-Do you think studios/companies will need to monitor or take more control of how actors/filmmakers use social media? Last summer, Josh Trank director of the failed Fantastic Four film was in hot water after posting a series of Tweets that trashed the movie.