Over the last three months Facebook Live video has become more and more popular and a growing number of people and pages are creating and watching live videos. With this irresistible trend of Live video, Facebook set Live as a new content type which is different from normal videos and announced that it is “making a small update to News Feed so that Facebook Live Videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.” This is because Live is much more interactive, interesting and people spend more than 3* more time watching a Facebook Live video on average compared to a normal video. For marketers, what Facebook did is absolutely good news because it gives the ability to create an intimate, authentic connection with the audience. It humanizes and personalizes the brand. How many people watched a live, how long people watched for, certain actions people take on a video such as making comments and most importantly, the speed at which people engage and interact with content are all factors that will be taken into account for the News Feed ranking.
- What are your thoughts on Facebook Live? How will Facebook prioritizing Live Videos affect both marketers and Facebook users?
- How Facebook Live will influence Periscope?