There is one huge, gaping problem plaguing marketers of all stripes: No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.
The founder and CTO of WordStream, Larry Kim, shared us with a simple secret to help companies increase social engagement of their followers. It’s emojis!
According to psychology study, people process visual image much faster than plain text. Emojis are so powerful that they allow us to communicate much more than we could with words alone. That’s why people tend to respond more actively to a content with emojis. A great amount of twitterati have pretty much memorized all the emoji character set and try to introduce them in every conversation.You can see Facebook has introduced a set of six additional emoji-like “reactions” to join the thumbs-up button. Apple also released a series of updated emojis for ISO 9.1.
The author finally showed us an experiment to support his “secret”. He conducted a split test of the same promoted post with and without emojis to the same targeting group.As we can see, the emoji version has 25.4 percent higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement. (Because Twitter Quality Score rewards higher post engagement with lower CPEs.) And he also pointed out that a smart emoji strategy should always be relevant to the context.
My questions are: 1 Why do you think emojis can help companies increase social interactions with their customers? Or why not?
2 In personal social media interactions, do you think emojis really tell people’s real feelings? Can emojis replace words in some situation?