An issue the information age brings us is the information overload, especially in social media. Lots of people on Twitter, Facebook or other social media are used to follow hundreds or even thousands of accounts. So as Jeff Seibert, Twitter’s senior director of product said, “When they come back to Twitter, there’s actually too much for them to catch up on. ”
Given the loss of lots of users, Twitter decides to start showing a selection of tweets to attract more users. This idea is to put important tweets up top so the user does not have to wade through less interesting information. Apparently, it is a way of personalized service and a trend of social media.
But actually it isn’t a special or new function since the similar function like selecting contents which you are interested in has been provided by many social media. As the result shows, the contents pushed eventually for users are not totally what users are interested in. So my questions are as follows:
- Can Twitter attract more users via the selection function?
- What is the future of personalized service in social media?