Recently, Instagram expands the time length of ads from 30 seconds to 60 seconds, which gives advertisers more chances to reach their business goals. T-Mobile and Warner Bros are the first ones to launch their extension version of ads. One of the ads featuring with Drake from T-Mobile has acquired over ten thousand of “Like”s online.
This decision benefits brands with a more flexible way to advertise for themselves. On one hand, Instagram wants to make companies feel more comfortable to express more about their brands and increase followers; On the other hand, the brands on the Instagram can share their contents with the 400 million audiences and thus enhance brand influence. Also, Instagram can increase revenue by providing such resource and response to the video push action from Facebook.
For Instagram users, it is still a doubt that whether they will enjoy a longer ad time or not, since most of the them will just scroll over the ad without stopping to watch. As for myself, what I expect on this change is that the ad contents are well selected before launching, so I can enjoy watching more creative campaigns in my daily life.
- What difference will it be by enlarging the ad video time from 30 seconds to 60 seconds for advertisers? Is it really helpful for Facebook’s continued video push?
- What are your opinions on this change? Will the user experience on Instagram be improved or reduced? If you watch such a long advertisement on Instagram, what will be your expectation on it?