The “Like” button has been central for Facebook and is getting an upgrade. Facebook is rolling out a set of 6 “like” alternatives – angry, sad, wow, haha, yay, and love. The Facebook team has tested the concept all over the world, including Spain, Colombia and Japan.
I can see this feature getting used and abused quickly, with people ‘reacting’ in inappropriate ways to posts. This could be a risk for Facebook with mass outrage, or could be a winning upgrade.
Question: How do you think people will respond to possible ‘abuse’ on posts and how could companies use these separate feelings to their advantage when they post to Facebook?