Our smartphones has fast become the remote control that we use to navigate our life’s. We use smartphones for banking, ordering food, taking pictures and even calling people from time to time.
This life management device has become more and more important for how to perform marketing strategies. Marketers have all sorts of channels available to reach consumers through smartphones: apps, pictures and videos through social media sites, etc.
According to the article most marketing and advertising on mobile devices has proven to be expensive with low yield. However, there seems to be one
unexpected exception: Email is proving remarkably resilient in the smartphone era.
As smartphone users reading and writing email is the third most popular activity after text messaging and web surfing. In addition, multiple studies confirm that more than half of email opens are on mobile devices. Hence, building a smart email program, that would be able to sustained smartphone users attention would probably be a low cost high yield mobile-marketing strategy.
Link to article
Do you think the use of email marketing would be a successful way for companies to reach out to specific consumer groups?
Do you think it would be possible to change email marketing strategies so you as a reader would engage more in the content?