The next big thing on Facebook? Reality shows! Al Roker’s entertainment company will make use of Facebook’s new live-streaming technology in order to debut its first show on the platform on Wednesday.
The show consists of 15- to 20-minute weekly episodes starring Matthew McConaughey’s wide, Camila Alves. It will be titled “Camila’s Code,” and will showcase the mother of three who will teach viewers how to prepare certain recipes and offer tips on various do-it-yourself projects. The episodes will stream live from her Facebook page and be available on-demand indefinitely after they air.
Facebook was chosen as their platform because of their monthly audience of 1.5 billion people around the world and will target 24-to-35-year-old women. It’s been said that the social network is not directly involved in the show, but Facebook did invite Mr. Roker to be one of the first people to try out its live-streaming technology when it was first announced.
The show will premiere without any ads, but the RokerLive team is discussing potential deals with some advertisers in the food and beverage industries. The company is looking to arrange product placement and show-endorsement deals and might allow Alves to shoot an episode at a location tied to a brand. Their plan is to eventually be able to distribute their content on Twitter and insert their “buy now” buttons to sell advertisers’ products.
- Considering all the popular live-streaming apps that already exist, like Meerkat, Periscope and YouTube, do you think Facebook is the right choice to launch a reality show?
- Do you think this show, or any other show would be successful on this platform?