Will Ad-Blocking Software Destroy Mobile Advertising?

http://www.socialmediatoday.com/marketing/chris-horton/2015-09-25/will-ad-blocking-software-destroy-mobile-advertising

Almost everyone hate those online advertisement bumping up in their screen, tablets and phones. Those irrelevant messages simply wastes too much of their time. But the Ad-blocking softwares is the savior. To users, the benefits of ad blocking include quicker loading and cleaner looking Web pages free from advertisements, lower resource waste, and privacy benefits gained through the exclusion of the tracking and profiling systems of ad delivery platforms.

As we are about to embrace the era of mobile internet, the ad-blocking of mobile phone becomes crucial. So it’s not surprising that internet users have been going for ad-blocking software like ostriches go for brass doorknobs.

Questions:

  1. What do you think of the battle of ad-blocking between iOS and android, as iOS just released its newest version iOS9?
  2. As advertisers and publishers, what are the way to survive this crisis?

 

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