The point is that employers can share content with employees, who can then share it to their own personal networks, which are likely to be more in tune with the employee – based on job – than with the business itself. This makes sense for content that’s geared toward specific areas of expertise, and this kind of sharing is more effective, based on the findings that LinkedIn shared in its announcement. According to LinkedIn, the average employee has ten times as many connections as a company has followers. It also says that people are three times more likely to trust company information from employees than from the CEO.
“Lots of professionals share content – like articles, blog posts, and presentations – on social and professional networks to strengthen their professional brands,” said LinkedIn’s Will Sun. “And lots of companies share content on social and professional networks to attract talent, and market and sell their products and services. But relatively few companies recognize that when they empower their employees to be social professionals, they not only change the trajectory of their employees’ careers, they change the trajectory of their businesses as well.”
Elevate also provides analytics both for employees and companies. Employees can find how many times the content they’ve shared has been liked, commented on, and re-shared. They’ll also be able to see who viewed their profile and requested to connect as a result of the content they shared. The companies get the same data as well as things like job views, Company Page followers, hires, leads, and sales. For now, Elevate is available by invitation only, but will be generally available by Q3, at which point, pricing details will reportedly become available.
Linkages of the news:
Some companies do not encourage their employees to be more socially active to build their personal brands because they are afraid that their top talent may be poached by other company. However, others find that strengthen employee can find an increased sense of pride and company can increase their sales.
So, do you think LinkedIn Elevate will succeed?