LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. There are over 39 million students and recent college graduates on LinkedIn. Is it very powerful social media platform as well as marketing tool that is often underestimated.
The invention of smartphones and the explosion of social technologies have allowed us to broaden a number of social relationships. According to British anthropologist Robin Dunbar, who found a correlation between primate brain size and average social group size, he proposed that humans can only comfortably maintain 150 stable relationships. The social web has definitely changed that dynamic and increased the flow of knowledge and opportunity to connect and expand our social networks.
The role of social web has changed the way we communicate and interact not only with people in our inner circle – family, best friends from high school or college, author refers to them as “strong ties”, but also with people in the larger circle – the acquaintances we are not nearly as close to, author refers to them as “weak ties”. The author argues that our professional weak ties are where our long-term career success will come from. These “LinkedIn connections” live in different communities and have different experiences than most of our “strong ties” connections. These people are much more likely to know something that we don’t and have worked in companies that we would like to work. It is exactly why in order to expand our networks and get that dream job we need to reach out to those individuals more often.
The LinkedIn users visit their profiles less often than they check their Facebook or Twitter accounts. It is fair statement because LinkedIn caters to professionals and offers fewer entertainment tools. However, the author argues that LinkedIn is the most powerful marketing tool of the 21st century and the reasons are – media, partnerships and clients.
LinkedIn provides an opportunity to gain visibility and market oneself or a company. To have a resume posted is one thing, but with the help of different tools one can create a meaningful presence on the social platform.
Many entrepreneurs find their way to LinkedIn and build relationships that slowly grow into partnerships. LinkedIn serves as a search tool for new businesses that look for new partners. The platform offers inexpensive database of various prospective clients and future business contacts.
How often do you use LinkedIn and do you agree with the author that we need to address our “weak ties” in order to have long-term career success ?
Do you agree with the bold statement that LinkedIn is the most powerful marketing tool of the 21st century?
Forbes – The LinkedIn Effect: Why Social Media Is Now Mandatory for Success
The Huffington Post – Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century