The LinkedIn Effect

LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. There are over 39 million students and recent college graduates on LinkedIn. Is it very powerful social media platform as well as marketing tool that is often underestimated.


The invention of smartphones and the explosion of social technologies have allowed us to broaden a number of social relationships. According to British anthropologist Robin Dunbar, who found a correlation between primate brain size and average social group size, he proposed that humans can only comfortably maintain 150 stable relationships. The social web has definitely changed that dynamic and increased the flow of knowledge and opportunity to connect and expand our social networks.

The role of social web has changed the way we communicate and interact not only with people in our inner circle – family, best friends from high school or college, author refers to them as “strong ties”, but also with people in the larger circle – the acquaintances we are not nearly as close to, author refers to them as “weak ties”. The author argues that our professional weak ties are where our long-term career success will come from. These “LinkedIn connections” live in different communities and have different experiences than most of our “strong ties” connections. These people are much more likely to know something that we don’t and have worked in companies that we would like to work. It is exactly why in order to expand our networks and get that dream job we need to reach out to those individuals more often.

The LinkedIn users visit their profiles less often than they check their Facebook or Twitter accounts. It is fair statement because LinkedIn caters to professionals and offers fewer entertainment tools. However, the author argues that LinkedIn is the most powerful marketing tool of the 21st century and the reasons are – media, partnerships and clients.

LinkedIn provides an opportunity to gain visibility and market oneself or a company. To have a resume posted is one thing, but with the help of different tools one can create a meaningful presence on the social platform.

Many entrepreneurs find their way to LinkedIn and build relationships that slowly grow into partnerships. LinkedIn serves as a search tool for new businesses that look for new partners. The platform offers inexpensive database of various prospective clients and future business contacts.


How often do you use LinkedIn and do you agree with the author that we need to address our “weak ties” in order to have long-term career success ?

Do you agree with the bold statement that LinkedIn is the most powerful marketing tool of the 21st century?

Related Links:

Forbes – The LinkedIn Effect: Why Social Media Is Now Mandatory for Success

The Huffington Post – Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century


5 thoughts on “The LinkedIn Effect

  1. I used to check LinkedIn less often but nowadays I check almost once per day since I am looking for a job. I do think LinkedIn provide more job opportunities and it give us a reason and platform to connect with people we normally cannot get access to. So it is a great marketing tool for each of us, depending on how we use it. However, weak ties continue to be my weak tie because often time when I connect to this specific important people but I have no idea how to reconnect and follow up. One must be very purposeful in order to strengthen the so called “weak ties”.

  2. I believe I’m one of the heavy users of Linkedin–I use it nearly everyday. I use Linkedin to see what’s happening in the industries I’m interested in, congrats on who has new positions, endorse others’ new skills, etc. I do believe it’s a useful tool to build our network through Linkedin. But if we want to strengthen the relationship, the better way would be meet with people face to face.
    And I don’t think LinkedIn would be the most powerful marketing tool in 21th century. The concept of market tool is so broad, it including not only so many things. I do believe that Linkedin is powerful in marketing, but it’s hard to define it as the most powerful one. Just for now, it’s much weaker than Facebook, Google. Also, there are so many younger competitors like Instagram, Pinterest, etc. Also, maybe there’re still something would emerge in a few years. Is LinkedIn powerful enough to beat all of them? I don’t think so.

  3. I don’t use social media platforms too much. I rarely use Facebook and Twitter, let along LinkedIn. But I am planing to find an internship now so I started to use and get familiar with LinkedIn recently. Now I find that LinkedIn is really useful and excellent in building my networking and “marketing” myself. Moreover, it is always very convenient for small businesses to find partners via LinkedIn. However, although LinkedIn is a very powerful marketing tool, I disagree with the statement that it is the most powerful one of the 21st century. Marketing is very complex, for instance, segmentation, positioning, targeting, differentiation, integrated marketing communication, etc., and I think LinkedIn still have a lot of room to improve, for example, upgrade search engine in order to understand what users are looking for precisely and provide more relevant and interesting information that users may interested in during searching.

  4. I personally do believe that we should all strengthen our weak-ties on LinkedIn. This social platform is extremely beneficial for those who use it, update it and leverage it in business. LinkedIn can be a critical part of your job search or just to build a list of contacts and make networking much, much easier than previously imagined.

    There are many powerful features that the app has for users that dig a bit deeper and the premium versions really do have valuable added benefits. I check mine at least once a day and I am frequently in contact with people on there. I also think for marketing it is a great tool dependent on what you choose to post and how relevant it is to those that you are connected with. All of us should embrace the platform and use it daily as it is mutually beneficial to all parties in almost all cases.

  5. I don’t think LinkedIn is the most powerful marketing tool, but it is a very important one. I believe any social media platform that increases the communication and relationships between people are very important.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s