What happens after you successfully source funding for a startup then realize that the venture that you are working on isn’t going to succeed? Twitter co-founder Biz Stone faced that dilemma after he launched a crowd sourced search engine. The choice was either to continue investing money into a venture with a small but loyal following or use the funding to start something new. Stone decided that the best thing to do was launch an entirely new app based on the premise of fun called Super.
Super is an app where you can design your own pictures or memes and share them with your friends. The goal of the app is to transfer emotions so that you can make people feel better. The app is full of bright colors and in order to post anything, you are promoted with a few openers such as “The best”, “I love” and “Once upon a time” and you finish your post. Then you pick from preselected art or imagery and create a fun image to complete your post. Once you are satisfied, you choose which social media outlet to share it on: Twitter, Tumbler, or Instagram. The app itself it full of bright, vibrant colors and interesting images. It was definitely a fun experience and relatively easy to get started. The closest comparison to another app is that it’s similar to Instagram but instead of making pictures beautiful, you make your story fun. Also the app leverages other social media audiences so you can either tap into your existing network of friends to share your piece or you can follow new people on Super. This is a smart move to ensure that the app isn’t based on building its own followers in order to be successful.
Take a look at the example below to show how Super can make a basic statement exciting.
Questions for the class:
Do you think that fun and happy posts can alter someone’s mood?
Will an app like this resonate with millennials and have staying power in the market?