This new YouTube service also offers a new program allowing artists to send customized, targeted in-video, content cards to inform fans in any particular city that they’ll be performing there soon. For example, if you like a video from one of your favorite artists, or even a singer you may not be a huge fan of, you will automatically receive a greeting video, or an “in-video annotation” to let you know when this artist is coming to your town. These “YouTube Cards” are a new type of targeted marketing desperately needed by musicians. At the moment, Facebook only allows musicians to target specific areas and demographics by using paid ads, which are not always successful. Do you think YouTube Cards will be successful? Do you prefer video annotations instead of text annotations or do you think people will find them even more intrusive?
Just like any other successful business nowadays, artists must track data in order to sell their products in the best way possible. Social media can be extremely beneficial when it’s time for musicians to start developing tour routes. By analyzing the appropriate data, bands can make the right investments and pinpoint where they need to focus their efforts. Using a new service called “YouTube Music for Artists”, popular artists will now be able to route tours to top cities and understand where their music is truly captivating audiences through video and social media.