Wednesday the 18th of March 2015, marks the day that the country of Tunisia, a Northern African country, experienced yet the latest acts of terrorism. A gun man opened fire in the “Bardo Museum,” killing 23 people, most of whom were tourists. Since the tragedy, there has been a small movement through Social Media, mainly through the use of Instagram and Twitter. The purpose of which is an attempt to show support towards the country, as 20% of its revenue is generated from tourism.
The way in which the advocates have been showing their support is by taking Selfies of themselves while holding posters that read, “I will come to Tunisia.” Supporters from all over the world have contributed through Instagram. Ten’s of thousands of other supporters fled to Twitter and used hash-tags: “I am Bardo,” and “I support Tunisia”
As tourism is so essential to the Tunisian economy, any terrorist attacks can be crippling to its financial future. Although the Tunisian tourism authority issued a commercial welcoming tourists months before the attack, it is unclear of their level of involvement in this Social Media endeavor.
Questions to consider:
- Do you think that by showing global support via Social Media, that terrorist are encouraged to perform terrorist acts?
- Does support through Social Media Channels translate to actual value?. (Will this campaign deliver revenue to the country?)