Ello was established by artist Paul Budnitz and designer Todd Berger in March 2014. The founders intended to create a pure land in social media—Ello is a totally ads-free, invitation-only social network that none of the user data would be sold to any third parties. It would not let their users post anything without compromising their no-ads policy. The company, with their invitation-only policy, does not target to appeal to the masses.
Bombarded by tons of commercials in Facebook and Twitter every day, many social media users are tired to be “spied” by data miners of every move on Internet. Ello took off like a rocket, with hundreds of thousands of users when it first came out. But this platform is only in beta testing and running without an impeccable financial plan. Tech media thinks Ello is dying, but the founders are still racing to finish their site.
In January of 2015, founders made a move to let users remember Ello — it began to support video and music content form Youtube, Vimeo, DailyMotion, SoundCloud, and Mixcloud. This move won quarter-million users within a week. But since Youtube videos are all filled with pre-roll ads, it seems like commercials are finding a way in this clean territory though embeds. So Ello compromised by providing a turn-off embedded ads function in settings for the extreme commercial haters. But most early Ello adopters seem don’t care about the occasional ads in videos.
Dying but still struggling, Ello is declaring a March “Not Safe for Work month”(NSFW) campaign to encourage the world to post whatever they believe in with a guarantee that all the information is safe in this platform. Also, Ello is planning to launch their Apps in May.
You can find more information about this social network:
My questions are:
- Do you think it is possible for a social media platform succeed without the advertising funding?
- Besides the financial problems, what other factors do you think lead to the failure of Ello?
Peiyao (Claire) Wu