I’m one of the 219,382 that paid to show that they do! Exploding Kittens is a card game that has used Kickstarter for its crowd-sourcing campaign, where funding comes from multiple sources (backers like myself).
What’s significant about this particular project is how quickly it surpassed its fundraising goal of $10,000 to become the third highest Kickstarter project of all time with $8.78 million raised, and the most-backed campaign on Kickstarter (most people contributed). It was 100% funded in 20 minutes and 1,000% funded in less than an hour, reaching $1 million in seven hours, $2 million in just over 24 hours and $3 in under 72 hours.
The creators created a social movement that generated over 100,000 Facebook likes and shares, over 50,000 Facebook comments, and tens of thousands of shares on other social media platforms. “Supporters not only kept buying game decks, they also took to Twitter, Instagram, and Facebook with goat selfies, PotatoCat pics, and other thematically related social media cues, all for a game none of them have yet laid eyes on.” http://i1.wp.com/techsmash.net/wp-content/uploads/2015/02/Shares2.png
The game’s creators shared the following comments after reaching their pledge goal: “On the very first day of this campaign, we hit our funding goal. That was a big deal. But after that, the campaign stopped being about money, and started being about a community. We decided that everything we did from that point on would be to celebrate you guys, and help you celebrate each other. In the last 30 days, you’ve broken a lot of records, but we wanted to highlight our favorite one: you made this the most fun Kickstarter to run of all time.”
Although the game appeals to a niche market due to its “cheeky” humor, perhaps the same one that enjoys the Cards Against Humanity card game, it focused on celebrating the community and targeting that niche market instead of going out to big investors for backing, or game-publishing companies for their distribution channels as the starting point. One of the special backer rewards included pizza parties at cat shelters around the country, uniting people offline that are part of this community.
What types of business ideas do you think succeed in crowd-sourcing versus more traditional routes of investment?
Do you think that existing social media presence is needed to succeed in crowd-sourcing projects? Why or why not?