Do you like Exploding Kittens?

I’m one of the 219,382 that paid to show that they do! Exploding Kittens is a card game that has used Kickstarter for its crowd-sourcing campaign, where funding comes from multiple sources (backers like myself).

What’s significant about this particular project is how quickly it surpassed its fundraising goal of $10,000 to become the third highest Kickstarter project of all time with $8.78 million raised, and the most-backed campaign on Kickstarter (most people contributed). It was 100% funded in 20 minutes and 1,000% funded in less than an hour, reaching $1 million in seven hours, $2 million in just over 24 hours and $3 in under 72 hours.

The creators created a social movement that generated over 100,000 Facebook likes and shares, over 50,000 Facebook comments, and tens of thousands of shares on other social media platforms. “Supporters not only kept buying game decks, they also took to Twitter, Instagram, and Facebook with goat selfies, PotatoCat pics, and other thematically related social media cues, all for a game none of them have yet laid eyes on.”

The game’s creators shared the following comments after reaching their pledge goal: “On the very first day of this campaign, we hit our funding goal. That was a big deal. But after that, the campaign stopped being about money, and started being about a community. We decided that everything we did from that point on would be to celebrate you guys, and help you celebrate each other. In the last 30 days, you’ve broken a lot of records, but we wanted to highlight our favorite one: you made this the most fun Kickstarter to run of all time.”

Although the game appeals to a niche market due to its “cheeky” humor, perhaps the same one that enjoys the Cards Against Humanity card game, it focused on celebrating the community and targeting that niche market instead of going out to big investors for backing, or game-publishing companies for their distribution channels as the starting point. One of the special backer rewards included pizza parties at cat shelters around the country, uniting people offline that are part of this community.

Link to article

What types of business ideas do you think succeed in crowd-sourcing versus more traditional routes of investment?

Do you think that existing social media presence is needed to succeed in crowd-sourcing projects? Why or why not?


4 thoughts on “Do you like Exploding Kittens?

  1. It’s been interesting to see how perceptions have changed regarding Kickstarter, at least within the music business. When it first came out I knew a lot of musicians and bands who immediately used Kickstarter to fund their latest albums, tours, projects etc. It was seen as groundbreaking, and without the doubt a model for the future music business. As the years have gone by, using Kickstarter now has a little bit of stigma to it, probably because it’s bit played out at this point. There’s a great Portlandia episode that pokes fun at the over-saturation of musicians trying to get friends/family/fans to fund their latest projects. I think nowadays it’s hit or miss, it works for some people and it doesn’t work for others. If you have a great idea and no funding it’s usually worth a shot, but I have seen it backfire and hurt artists’ brand or identity.

    • I think card games as well as other kinds of games use crowd-sourcing to gather investments better than traditional way. Because this industry needs highly engagements with players. Kickstarter platform make players feel part of it and make their voice heard. Firstly make deep impression on those early birds and they will share it on their social media platforms to increase the influence. It is a two-way communication, the developers and players can perfect the game together. Let customers post on social media is much more effective than company or developers post on by themselves.

  2. Personally, I know very little about crowdsourcing campaigns, but I think they would greatly benefit from social media. I would also love to know how (or if) they existed pre-Internet.

    To answer your first question, it depends on the cat: if it’s my cat, then no. Any other cat, blow it up! (don’t worry, I’m just kidding)

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