In January of this year, the network television station Fusion, along with a dozen other media companies, joined Snapchat as part of the social media platform’s new “newsier feature” called Discover. On Wednesday, Fusion announced that starting February 25, 2015 it will launch a new Snapchat Discover mini-series called “Outpost: Into the World.” The series, which is produced by Univision’s documentary team, will run for seven weeks and focus on exploring “hidden worlds” featuring Latin America and the Caribbean in the first season.
Fusion CEO Isaac Lee said in a statement that:
“The premiere of ‘Outpost’ on Snapchat is just one example of how we are engaging with this young, diverse generation everywhere they consume content — from our television network and web platform to emerging social platforms. Fusion is committed to finding dynamic ways to harness the power of Snapchat to serve an ultra-connected, global audience with stories that inform, entertain, and provoke.”
The network is also launching “News in a Snap” on Snapchat, which are minute long news updates specifically for its international audience that will feature funny, irreverent, and global news.
The social media director of Fusion, Margarita Noriega, understands the importance of delivering media content across all platforms including TV, via websites, and through social networks in order to reach a broader audience. And thinks that since each platform is different, they should be treated as such. Last year Fusion launched a web series on Instagram and will now launch the Snapchat Discover miniseries.
As networks fight to retain viewers and transition to providing content via social media platforms, sites that are able to adapt quickly such as Fusion will likely have the best chance at reaching wider audiences including millennials. Although non-millennials are consuming 12% of their TV viewing online, millennials are viewing 34% of their TV consumption online. Therefore, we will see a generational shift of news and television network content delivered online and through mobile platforms. Although “Outpost” and “News in a Snap” will only be available outside of the US, these features are likely to be made available in the US in the near future. As content becomes more readily available via social media and is delivered in short time segments with catchy headlines showcasing mainly funny and irreverent information, what will become the future of news reporting and television broadcasting?
- With news moving to one minute summaries on social media platforms such as Snapchat, where they will disappear within 24 hours, how informed will younger generations really be?
- Who will dictate what news content is important and should be at the top of trending news?
- Who will lead the news discussions throughout the world especially if one minute segments pave the way for more individuals to report on everyday events?
- And is this truly how we want to be informed of daily and current events throughout the world?
“Outpost” Preview on YouTube: