Social Media Trends for 2015

social media 2015

Social media changes every day and it is extremely difficult to predict where it will be as the years (or months or weeks…) progress.  With 2014 coming to an end, TIME magazine put out an article on where they think social media is heading in 2015.  There were five main trends mentioned, many of which are already happening today.

(1) The first discusses social media linking to your wallet; more specifically Facebook’s Messenger app that will allow payment to be exchanged among friends or to purchase items on the Internet.  We have seen this recently with Apple Pay, Snapchat, etc. and I am sure it will continue to evolve heavily in 2015.

(2) The next trend concerns niche social networking apps such as Yik Yak, Ello, etc.  These niche social networks have struggled immensely by failing to differentiate themselves from the 1.3 billion-user network of Facebook.  The article mentions that apps centered around specific interests (such as Foodie or Fitology) will be more likely to succeed than people-based networks that are just another poor attempt at trying to be Facebook.

(3) The third trends deals with the merging of e-commerce and social networks. Facebook and Twitter have already added a ‘buy’ button allowing users to make purchases while never leaving the network.  The concept of Facebook and Twitter having ‘real time’ posts could easily attract those merchants looking to pitch sales or short term deals to their target consumer.

(4) Integrating the ‘Internet of things’ such as smart Nest thermostats and FitBit bands to social media will be a challenge in 2015. TIME feels that there will a trend focused around tapping into your social graph to connect to these devices more intelligently.  I think this is a bit far fetched and not totally necessary, but it will be interesting to see how it evolves.

(5) The demand for anonymous social media, like Snapchat, Whisper, Yik Yak, etc. is growing, however these sites have been hacked and accused of saving posts and locations; is there any real way to be truly anonymous and private on social media? Perhaps in 2015, social media anonymity will finally be made possible.

My questions to the class are: Which is these 5 trends do you think is going to change the social media game in 2015?  Is there a missing trend that you think should have made TIME’s list?

Katherine Rumbaugh


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