We have talked a lot this semester about the rise of “dark social” apps like WeChat, Whisper, and Secret. The elusive and hard to monitor nature of these apps are very appealing to high school and college students around the country, who use these services to gossip about school life and their communities. Now, one of the newer dark social apps, Yik Yak, is about to close a round of financing worth about $75 million. The company, which was founded just last year, focuses primarily on local and anonymous messaging between college students. Although Yik Yak is one of the newer dark social apps, it has already surpassed more well-established competitors to become the ninth most popular social media app on the market. With its most recent (and surprisingly lucrative) financing round, the two founders of Yik Yak are expressing a desire to expand the scope of the dark social app to become less of a collegiate gossip service and more of an altruistic “hyper-local news source”. I find their ambitions to be interesting considering the controversial reputations that are often associated with dark social apps. Now that companies like Yik Yak are gaining significant financial backings, it will be interesting to see if heavily funded dark social sites will decide to pivot away from questionable practices, like gossip and cyberbullying, and more towards larger, more positive community-oriented activity. Whatever the future holds for Yik Yak, this financing round has further proven that dark social is an area of social media that will have great importance in the future.