McDonald’s truly has made a “bold” move with their latest social media campaign, and new commercial. For the most part, McDonalds has not had to work hard to defend itself against their poor quality of food and how they make it because people traditionally loved McDonalds for its taste and affordability. Since there has been a growing global trend in the last several years to eat healthier, fast-food chains have been suffering. The common agreement that most people want to eat better and live healthier lifestyles has lead to more people being interested in what ingredients and processes are used before they consume their food. With more and more people demanding answers McDonalds has come up with a social media campaign that gets right to the point.
McDonalds new commercial shows an advertisement with the words “What are your questions about our food?” A button is placed below the question inviting any person to push, and ask their question. The commercial was interesting because the questions are the exact questions that would persuade someone to not eat at McDonalds. For instance, “Is your beef 100% pure?” “Does McDonalds even sell real food?” or even, “I heard you use horsemeat in your food?” The end of the commercial then welcomes anyone to send in their questions to any of their social media platforms, and a selection of them will be answered through a series of videos. They are even using former Mythbuster, Grant Imahara, to be the host of the videos, most likely for added legitimacy.
I was surprised after I watched McDonalds commercial for the first time because I thought they were setting themselves up to be exposed. But I then realized I really liked the idea of McDonalds laying all their cards on the table, and coming up with a strategy to disprove their criticism. I think this is a much better idea because it will allow them to become more transparent, and people won’t think they are hiding things. So like any social media campaign they seem to have a decent plan that may help people change the public’s harsh view on their food. However, people have not seemed to respond well yet because there have been too many headlines, documentaries, and articles that have exposed McDonalds. This exposure has caused people to not trust McDonalds, and I believe there is a lot of work left before they can start to regain customer trust.
–Do people agree with McDonalds new social media strategy? Do you think it will work?