IBM and Twitter announced a global partnership on Wednesday during a conference in Las Vegas. The thought was to give IBM’s data analysis business access to Twitter’s data that consists of a number of people expressing interests, wants, and worries on various topics. The goal is to enhance business decision-making with the input of Twitter data. IBM wants to be the technology vehicle to deliver this data. This could improve business decisions in areas such as marketing to product development and be a great revenue opportunity for both IBM and Twitter.
Along with having full access to Twitter messages, both public and archived, IBM and Twitter will jointly develop software tools to be used by business customers and IBM will train its consultants on how to handle Twitter data in business, which is a gap in most companies. IBM plans to first integrate Twitter data in its cloud-based data analysis services and work with Twitter in developing software applications. This will enable IBM to offer Twitter-enhanced products to a large number of its customers rather than having to start from scratch.
In my opinion I feel that this partnership makes sense for both companies. It provides IBM a chance to grow in a different platform that they operate in. For Twitter it brings in the potential to increase advertisement revenue (bringing in new potential customers and increasing ad prices for current ones) as well as bring in revenue from the software applications being developed and used by customers. One concern of the data that is generated from Twitter is reliability of the data and how companies will use that data in their business decision-making.
Do you think that this IBM and Twitter partnership is a good idea? Do you foresee other big companies forming partnerships with social media companies to develop tools to use real time data? Do you foresee any downfall to this type of partnership?