Social Media sites, such as, Ask.fm, Secret, Whisper and Yik Yak are letting people talk anonymously to each other which is leading to cyberbullying, abusive content, and teen suicide. This is causing brands to be more cautious on where they are advertising.
These sites are mainly used to share private information without their identity being known. People can discuss their issues without the receiving end knowing who they are. Where this might be helpful to the user, it can also be harmful because it leads the responders to tease and bully. There have been seven teen suicides that are linked to bullying on Ask.fm.
These sites have been scrutinized for the way they are dealing with cyber bullying. Secret’s cofounder and CEO has been labeled as having an “uncaring attitude toward cyberbullying.” After this, Secret implemented a system to detect any cyber-bullying. Whisper is also trying to come up with solutions for these problems. They launched Your Voice which is a non-profit platform which gives users the ability to discuss depression and mental health.
Knowing that there is a lot of cyberbullying with an outcome of teen suicide, do you feel that it is too risky for brands to advertise on these social media platforms?
– Natalie Ishkanian