Last week, Apple found themselves in a bit of an iCloud controversy, when several well-known celebrities had their Apple accounts hacked into, and their private photos exposed all over the internet. Apple claimed there was no breach of their iCloud services, but the massive celebrity nude photo hacking still puts into question how secure our private information (or photos) actually are. In the midst of this controversy, Apple decided to introduce the new “Apple Pay” and “Smartwatch” which allows individuals to buy items wirelessly and monitor one’s health, respectively.
For most of us, we have an array of essential private information on our smartphones. Bank information, vital passwords, photos, to name a few. But with hackers constantly looking for new ways to steal private information, can we really maintain our privacy with all of these new products that provide new opportunities for hackers? Apple thinks were fine. Tim Cook, Apple’s Chief Executive, claims that Apple Pay is merely a channel between the merchant and the bank (so no, hackers shouldn’t be able to hack into your Apple Pay account and steal all of your financial info…yet).
Apple is making an honest effort to be clear that they are making strides to protect all of your personal info. Apple Watch does not let app developers store any health info on Apple’s iCloud service, (but wait, does that mean iCloud isn’t reliable to store private things…just a thought!) and that users can decide which apps had access to their health info logged on to the device. Apple Pay also relies on technology that exchanges information wirelessly between devices, referred to as Europay, MasterCard and Visa, or EMV, which is supposed to be more secure.
Personally, I am skeptical that our private information is ever secure. Every time we purchase something online or enter our bank card number on our phone, we put ourselves at risk. All of the new products that Apple comes out with are indeed useful and innovative, but they have the potential to pose unintentional security risks that Apple may be unaware of until a breach occurs. Apple is a big enough company to install rigorous security measures to protect its users, but the bigger the company, the bigger the opportunity for hackers to find ways to sneak in. Even with Apple making efforts to protect our information by securing rigid guidelines on how our information is handled, do we really trust that our private information is safe?