It was hard to miss yesterday’s Apple news as the company’s latest announcement regarding the iPhone 6 and iPhone 6 Plus dominated much of the internet. In addition to the announcement of the newest iPhone incarnation, the web was abuzz with confirmation of the company’s first wearable device, the Apple Watch, slated for release early next year. As noted in this article, Facebook, Twitter, Pinterest, and Yahoo are already developing apps for Apple Watch with surely many more companies to follow.
In terms of these first companies, Twitter’s app for the device seems to work in the same way as the site and its mobile app which should create an easy transition for its users. Pinterest is developing an app that will work in conjunction with its site that will also give consumers a convenient way to easily locate and purchase the things that they have previously pinned. While it seems that Facebook and Yahoo are still in earlier stages of development for their respective apps, the ability to act on Facebook notifications via Apple Watch would seem to be a good initial draw for users on the go. Isn’t that the most exciting part of Facebook anyway? Plus, as the article notes, the apparent difficulty of incorporating advertising into apps for the Apple watch may make it even more enticing for consumers who have grown weary of banner ads dominating their favorite social sites or for those who are freaked out by the focused precision of its advertising (myself included). It will be interesting to see how the first versions of these apps work on the device once it launches next year and how Apple Watch itself will appeal to consumers.
As we discussed in class on Monday, the concept of second screen viewing has become commonplace in today’s culture as many look to their phones for entertainment, news, social media and a host of other resources available to them conveniently at their fingertips. With the introduction of Apple Watch and other wearable devices with app capability, are we entering a new phase of the digital age? Will third screen viewing now become the new norm? Do you think that you personally will invest in an Apple Watch and if so, do you think that it will be a success? I don’t know if I’m sold on the idea yet but am certainly interested in following its progress.