Read the article here: http://mashable.com/2014/07/01/fuisz-interactive-online-videos/
We’re in the early days of interactive video, but it won’t be long before just about every clip you watch will include features that allow you to roll over items to buy, share or simply learn more about.
You can already spot a few new examples. IMDb’s just-launched X-Ray feature lets you roll over actors to reveal their profiles, and YouTube used VidCon to announce its “info cards” feature, in-video annotations that can be programmed to add context and click through to merchandising and crowd-funding campaigns.
That’s cool news for users, but even bigger news for brands.
Santa Monica-based tech company Fuisz Media has been working on something that makes this kind of interactivity massively scalable and available on any player. It is already in business with several companies, including heavy hitters like Nike, Target and Walmart.
Fuisz (pronounced “fuse”) announced a $2.1 million seed-funding raise on Monday, led by Metamorphic Ventures and Lerer Hippeau Ventures.
Using a proprietary algorithm to identify and track people and objects throughout the video, the Fuisz Media model creates item-level interaction in every frame. On the back end (not seen by the user), items are tracked and hand-programmed to link out to their relative features.
See something you like or want? Touch it.
Founded by Justin Fuisz and in development for two years, the platform can process thousands of videos per day of any length. Fuisz and Cory Klippsten, the company’s chief revenue officer, tell Mashable that they expect interactivity to soon be an expectation with all forms of video. It’s just a matter of time before it becomes part of the workflow.
“As we scale, implications for the entertainment and advertising industries are enormous,” Fuisz said. “The ability to add interactivity quickly and easily to feature and editorial content provides boundless options for storytelling and monetization.”
Though Fuisz is, for the moment, focused on working with brands’ proprietary videos, the feature can travel across players, including YouTube.
My question: Will we see more of interactive videos in the future? If yes, would you prefer interactive videos or traditional videos? Would user tracking become more easier for the companies?