Felix Kjellberg has the most followers on Youtube – 27 million. Most of these are teenagers who follow his Vlogs of Felix playing games and hear his opinions and quirky behavior. He reviews games, and whether or not he gives a good review, the popularity of the games skyrockets. His wacky persona has generated a large following and helped to influence game designers – leading companies are now including the ability to see other gamers playing games at the same time (e.g. Sony and the latest Playstation 4).
PewDiePie bring in about $4 million in ad revenue a year, and signed on with Maker Studies in 2012. Maker Studios (with Pewds as their biggest character) was recently bought by Disney for what could be $1 billion.
Is this a growing trend – watching other people play video games? Does anyone else do this? What does this say about society as young kids see this and perhaps see this as a viable career path? For ‘Digital Natives’ perhaps this is just a natural progression from MMOGs?