The social media behemoth is looking for new ways to expand its business as competition continue to assault its ecosystem. Apps like Snapchat, Twitter and Vine have forced Facebook to attempt to make changes in the way people share on the internet with limited success. Programs and applications like Facebook Home and Graph Search have not preformed very well but with the amount of money available Facebook can afford to experiment and make some mistakes. However Facebook Messenger is very popular and is now downloaded more than the main Facebook app in the app store.
Mark Zuckerberg appears to have learned a great deal from these missteps and the successes. They seem to be guiding his vision for the next 2, 5, and 10 years. In this article from Bloomberg Businessweek http://www.businessweek.com/articles/2014-01-30/facebook-turns-10-the-mark-zuckerberg-interview he details the overall model that Facebook plans to press forward with. The short-term plan that is to concentrate on a variety of standalone mobile apps from the Facebook Creative Labs. These apps will have their own branding and “distinct styles of sharing.” The long-term plan is to find a way to bring Facebook and the internet to the billion or so people who do not have access at this time. These are dynamic change for the website that was created in a Harvard dorm room ten years ago.
Do you think it is a wise strategy for Facebook to shift their focus from the desktop to the smart phone or as Zuckerberg calls it: “mobile first”?
Do you believe improvements like “Paper” will steal younger Americans away from Twitter and Snapchat?
Do you think that older users will be alienated by these changes or do you believe they will be inclined to accept them?
A year ago in Bloomberg Businessweek another article titled “Erasable You” http://www.businessweek.com/articles/2013-02-07/snapchat-and-the-erasable-future-of-social-media claimed that Snapchat and it’s model is the complete antitheses to that of Facebook. The idea that Snapchat erases your data vice Facebook which collects and catalogs your data will be the way of the future. This is especially interesting given the recent revelations about the breadth of the NSA spying program on regular Americans.
Do you think that Facebook should attempt to move towards this model?
If so is it even possible for Facebook move towards this model?