Recently the NYPD launched a Twitter campaign to post pictures of everyday people with police officers and officers of the NYPD in general. The goal of this campaign was to show a togetherness between the public and their police force. What happened was the opposite of what was hoped for. While many posts were of a positive nature, a number showed police violence, arrests, physicality, etc. This response was similar to the case we read earlier this year regarding Canada Jet. While the NYPD did this as a way to promote togetherness, you can’t control what people post on Twitter. Should they have seen this coming? Should they continue? They would like to, but this isn’t an airline we are talking about and the line that officers need to use on a daily basis may be grey. A picture taken in a given second and then a second later may reveal two totally different images and peoples responses to them. I believe the NYPD is playing with fire. Do you agree?