There are quite a few options for measuring social media performance and tools for measuring analytics. ThinkUp is a new tool designed to give more meaningful information to help improve and measure one’s social media skills. ThinkUp has been in the works for over two years and can analyze your Twitter and Facebook profiles. Particularly how your status and Twitter updates are performing, which time of day is best for capturing audience attention, measures reach, and a basic summary of posting behavior.
ThinkUp is aimed to be more in-depth than Facebook or Twitter analytics platforms and its intended use is for individuals and not businesses. It also isn’t free. Users can pay $60 a year to get a personalized dashboard.
What do you think about using a pay analytics service? Do you think this a necessary tool to have for a personal social media account? Is the information learned from ThinkUp any more valuable than that provided by other free services?