People may think that it is easy to become a star on YouTube. However, the reality is different. The article explains that the most successful YouTube members develop a following through years of uploading videos and interacting with fans on a daily, sometimes hourly basis – and the internet is no pot of easy money. A few members might make a small fortune through advertising revenues after creating a single video that goes viral, but they tend to be fly-by-night successes that soon disappear. There is, though, money to be made online, partly through advertising but also through discreet product placement and brand consultancy.
There are six YouTube stars described in the article and I think it is interesting to know that six of them are little known but are viewed as a star and they are all making a lot of money!
I think from the perspective of content creators or providers, YouTube is a very attractive platform mainly because of two reasons: (1) initial costs are almost zero so literally everybody can get a chance to be a YouTube star if you have an electronic device (e.g. PC, Mac, smart phones) and an access to the Internet; and (2) it has a great potential to bring you or ‘your business’ a large number of audience from all over the world in a short period of time. However, if somebody wants to become a successful YouTuber, making the contents ‘ viral ‘ and appealing to viewers, and having the constant interactions with his/her fans are essential.
I don’t usually watch those kind of YouTube stars’ videos simply because there are so many of them, and it’s a very time-consuming process for me to decide which one to watch. However, I assume that many people are watching YouTube star’ s videos not only because they enjoy watching the contents themselves but also they enjoy having interactions and experiences of “closeness” with a star.
From the business perspective, I think using YouTube stars to advertise and promote products is appealing for companies due to its low-cost operation. My prediction is that there will be more and more companies that are willing to use YouTube stars to sell their products and to reach out wider audience from young to the elderly around the world.
Why do you think people would get attracted to YouTube stars? How do you see the future of “YouTube Star’s Business”?