This article talks about people’s reaction on the disappearance of Malaysia airlines. Before and after Malaysia government’s announcement of air crush, there are continued reaction based on information flow. For example, right after the government’s announcement of air crush, some people analyze the reason Malaysia government keeps silent; some people provides the reason of the current fact; some people question Malaysia government’s attitude to the accident; some people reasons the result by laying out the back and forth evidence; some people speaks predicts the possible result in the future.
In this subsequent activity, the value of social media has been proved. Social media is an important part of information resources and it plays a vital role in big incident. The transformation of social media’s role from being a information platform into important information resources is the reflection of social media’s timeliness and efficiency.
The pattern of Weibo’s information spread is fission. This patten is stronger than any other form of media forms. Beside, the information push can happen alone with official way and media accounts, which ensures the rate of delivery. Weibo became the dominant information resource. It is both reasonable and accidental. The contingency of it is, it happened overseas, people can only rely on social media to acquire the most immediate information. The inevitability is, Weibo is already the dominant platform for big incident, and medias are used to rely on Weibo to acquire and justify relevant information. The most attractive point in this incident is, official account is both the truth talker and rumor producer. This enriched the definition of official account. This could be reasonable, it is hard to keep information 100% correct, especially in this emergency. What is within it is, the self-purification mechanism of information becomes the biggest challenge of social media.
My question is, as we become more and more reliable on Weibo or twitter, how could we improve the information’s self-purification mechanism of social media?