LinkedIn has successfully set up its China operations last month. Now LinkedIn becomes the only major American social network with a significant presence in China. Unlike Google, Facebook and Twitter that are all blocked by Chinese government, LinkedIn has already generated four million users. The objective of LikedIn’s launching in China is to build a talent marketplace that could attract both multinational companies looking to expand presence in China, and to Chinese companies looking for a stronger foreign presence.
While native social media platform like Weibo, Wechat and Baidu have massive users, there appears to be a very big gap in professional social networking in China that LinkedIn can address. The CEO of LinkedIn said that the Chinese language site of LinkedIn could help them reach 140 million professionals in China and expand their current audience of 277 million members.
However, foreign Internet companies face difficulties operating in China because Chinese government has strict Internet censorship. Google has pulled out of China as a result. And LinkedIn has already agreed to cooperate with Chinese authorities on data storage and censorship. Although LinkedIn has a huge ambition in expanding in Chinese market, can LinkedIn succeed in China?
Link to the article: http://www.reuters.com/article/2014/02/25/us-linkedin-china-idUSBREA1O00620140225