One of the recent trends in social media is the shift towards smaller, closed circle communication platforms, especially among younger demographics. The growing popularity of social media platforms like Snapchat and Vine demonstrate that there’s a substantial market for people that want to use social media, but don’t want to ‘share’ their thoughts and feelings with the entire world. Taking this concept one step further are companies like Whisper, Secret, Confide, and Rumr which allow nameless users to post anonymous confessions, gripes, and gossip as detailed in this article.
According to the co-founder of Secret, “Anonymity can help people be themselves and share what they really feel or think”. The intriguing aspect to Secret is that it will share your posts only with your circle of friends, which it gathers by combing through your existing contacts and determining who else is using Secret. The idea is that the posts will remain relevant – not posted by a total stranger – but anonymous enough that you don’t have to worry about offending certain friends, family, or coworkers.
Personally I find this to be a very creative means of expanding ‘dark social’ communication, but will this concept be successful enough to take off and surpass other popular platforms like Snapchat? Would you feel more comfortable signing up on one of these services where you could share your thoughts and feelings without having to worry about public perception or how your impulsive posts fits into your carefully constructed social graph?