Many businesses go about social media in the wrong way. Companies look for immediate gratification with social media – they want a sale right away. Companies that look at social media in this way often fall short and never realize the potential in using social media to connect with customers. This article posted on entrepreneur.com goes over some of the issues companies come across when taking a simplistic view of social media.
Social media is not a new way to push coupons to potential customers. An effective social media campaign is more than just a digital flier begging the user to buy now to save a few bucks. People don’t want to be treated like potential customers. Successful social media should create a connection with the customer and the brand which develops the relationship over time.
Starbucks is listed as one of the top 100 brands on Facebook because it is able to connect with its followers. Starbucks gave followers a behind the scenes view of its Austin location which resulted in more than 600 shares and about 20,000 likes. These types of interactions are more powerful and create more buzz and brand awareness than a simple $1 off coupon. Through developing and cultivating the interactions between follower and brand, companies can create long term growth and brand loyalty with customers.
How often do you receive promotions from companies through social media?…are these promotions effective, or do you prefer a deeper connection to the brand?