Can FB or Twitter gain acceptance in corporate America?

Hi Everybody –

I article I have chosen discusses the use of social media as a communication tool in corporate America.

Despite the explosive rise of social media, a whopping 88% of business professionals rate email as the best choice to communicate.

Why might business professionals might be reluctant to receive information via social media platforms?

The article also pointed out that:

Baby boomers spend 90 minutes a day online for business use, and an additional 57 minutes online for social use.

Generation X’ers spend 140 minutes a day online for business use, and an additional 55 minutes online for social use.

Generation Y’ers spend 167 minutes a day online for business use, and an additional 107 minutes online for social use.

Do these statistics ring true in your daily professional lives?

In the future, will  this mean that corporate America will be more reliant on IT and digital media?

http://www.zdnet.com/facebook-and-twitter-are-yet-to-prove-popular-in-the-office-for-business-communication-7000027037/

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3 thoughts on “Can FB or Twitter gain acceptance in corporate America?

  1. Given the increase in hacking of major corporations and heightened concern in Corporate America about data security, I think email will remain the primary means of digital communication. Companies need to be able to maintain both the privacy of both their own and their clients’ confidential information. If companies move their communications to a social platform, they lose responsibility and control of the systems that ensure privacy and data security.

  2. In my perspective, social networking tools are mainly used by the younger generations. However, in the business world, people need to be more serious and formal, overall in a professional way. Meanwhile, some companies are already start to using these social tools as new communication channels.
    I believe, in the long term, as technology moves forward, especially driven by the mobile boom and the likes of 4G, mobile apps, businesses growing reliance on IT and digital media is likely to increase rapidly in the years ahead.

  3. Every tool has its own use. I use emails for business purpose, and social media is only for communicating with my friends and family. It seems unprofessional if I got a message of a business from Facebook. I think it will remain the same. I don’t believe we will use one communication tool for both business and private finally. I don’t it’s smart those companies want to have all the features on its own and replace others. It should focus on its strength and figure out how it will do it better.

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