The latest development at Facebook is the possible release of a new application aimed at smaller subsets of Facebook members in private Groups. The app will allow such Groups to communicate privately, away from public newsfeed and timeline spaces.
For the moment, executives at Facebook are drawing attention to Groups and starting rumors of a possible release not to create excitement among users, but advertisers. With Groups advertisers who would be able to target small segments of like-minded people with similar interests, “likes,” and group affiliations. This would greatly simplify how to reach certain audiences among Facebook’s millions of users for advertisers.
Currently ads are not targeted toward Groups, so this would be a new opportunity for advertisers, if Facebook decided to offer it. Do you think this is a good move for Facebook strategically? Will it add to their bottom line and create value for advertisers?
Would you use the Groups feature or app?