LinkedIn will now allow all users to “write and share longform posts,” a feature previously open to only the roughly 500 LinkedIn Influencers. In addition to appearing in users’ feeds, these posts will become part of the author’s profile.
Previously, users could post status updates where they shared links or attached files. The ability to publish long posts was reserved for Influencers such as “Morgan Stanley CEO James Gorman, Pfizer CEO Ian Read, financial expert and CNBC host Suze Orman, and Summly founder Nick D’Aloisio.”
Expanding publishing access to the entire Linkedin population will surely increase the amount of user generated content on the site, and the article expresses concern that truly valuable content will get lost in the sea of UCG.
LinkedIn disagrees – they anticipate that as more content is published, users will consume more content.
I think this is an interesting tool for LinkedIn to employ. The ability to write long form allows users to add their voices to their profile and further engage with their connections without directing them to an external source (blog, newsletter, etc.)
Personally, I’m not a heavy LinkedIn user and don’t anticipate using this feature. The only posts I could imagine reading are for potential hires if I want a sense of their writing style or for potential employers as interview prep. Otherwise, I’m more likely to follow someone on Twitter and/or subscribe to blogs.
What do you think? How do you engage with your LinkedIn newsfeed currently? Are you likely to read content posted in the future? Will you write posts on LinkedIn?