The Forbes article, Puerto Rico Harnesses LinkedIn To Build Entrepreneurial Hub That Drives Economic Progress, explains how other countries were utilizing social media to improve their own economies. Puerto Rico is experiencing an economic crisis that is getting progressively worse as Puerto Rican’s are seeking employment in the United States, rather than on the island. These highly educated, skilled, bilingual young professionals are fleeing the island and finding better opportunities in the United States. In an effort to try and deter these young professionals from leaving the island, Puerto Rico is utilizing LinkedIn and Twitter to try and entice them to stay. The government believed that utilizing a normal website would not reach the young professionals in a meaningful way. Therefore, they have turned to social media to create a network of talent and opportunities.
I think Puerto Rico utilizing LinkedIn as a way to communicate with the young professionals is an excellent idea. More people are utilizing social media as a way to communicate and connect with each other. It is a smart move for a government, who is trying to connect with these people, to move to social media as well. Although it is innovative and appears to be smart, I just hope that this method works.
Do you think this will work? What are some other ways Puerto Rico can utilize social media to try and retain their young professionals?